Salesforce AI Specialist Practice Exam

Which feature should a sales team use to prioritize outreach to potential customers based on their likelihood to convert?

1. A Einstein Opportunity Scoring

2. B Einstein Activity Capture

3. C Einstein Lead Scoring

4. D Einstein Email Insights

The correct answer is: C Einstein Lead Scoring

Einstein Lead Scoring is the most appropriate feature for a sales team to prioritize outreach to potential customers based on their likelihood to convert. This feature leverages AI to analyze historical data and identify which leads are most likely to result in a successful sale. By scoring leads, the sales team can focus their efforts on those prospects that have a higher probability of conversion, optimizing their time and resources. The scoring system is based on various factors such as engagement history, demographic characteristics, and interaction with previous marketing efforts. This insight enables the sales team to tailor their approach and strategies for each lead, significantly improving their chances of closing deals. In contrast, Einstein Opportunity Scoring is tailored for opportunities rather than leads, providing insight into existing deals in the pipeline. Einstein Activity Capture helps automate the process of logging emails and events, but it does not directly influence prioritization based on conversion likelihood. Lastly, Einstein Email Insights focuses on understanding how recipients engage with email communications but does not provide a scoring methodology for prioritizing leads. Thus, for the specific task of determining outreach priority based on conversion likelihood, Einstein Lead Scoring is the most effective tool.